How FLINK works

FLINK examines data from providers like Google and Facebook, using clever technology to understand who might be interested in your property and which features might appeal to them.

Then it creates multiple ads for your property and shares them across social media. And it makes sure different audiences see different ads, depending on what’s likely to grab their attention. Then, by constantly tweaking who sees what, FLINK makes sure your property gets the right attention from the right people.


Four steps to FLINK:

  1. Create: FLINK creates 40 digital property ads for you, each showcasing your property in a different way.
  2. Share: FLINK shares the ads on social media channels, including Facebook, Instagram and Twitter. This way we reach thousands of people we know will be interested in a property like yours. For instance, if you’ve got a great kitchen or are close to local transport links, we’ll target people who are likely to want that kind of thing.
  3. Target: FLINK sees who’s clicking on each ad. So when people responds to a particular ad, we share it with more individuals like them – people who are likely to as interested in your property as much as they are. Remember, we’re doing this with all 40 ads. So while one group of people might be getting excited about your proximity to the train station, another group may be eyeing up your garden.
  4. Adjust: FLINK constantly adjusts, in real time, to the success of each ad. So we keep sharing the ones that are getting the right kind of attention – and we ditch or tweak those that need to work harder. Which means the most successful ads are always visible to the right people.

We even give you regular updates, to show you how much interest your property is receiving.


No other technology can tap into those people who aren’t yet registered with an agent or actively searching the property portals.